Event Branding
Bobamama, "mama approve healthy boba"
Event Branding
Bobamama, "mama approve healthy boba"
Event Branding
Bobamama, "mama approve healthy boba"
In this assignment, we were given the opportunity produce a new brand for an event from scratch. It is definitely one of the projects that has changes my perception towards graphic design. It made me understand that graphic designer holds a more important role which is to solve problems through creative solutions rather than solely making designs look pretty.
In this assignment, we were given the opportunity produce a new brand for an event from scratch. It is definitely one of the projects that has changes my perception towards graphic design. It made me understand that graphic designer holds a more important role which is to solve problems through creative solutions rather than solely making designs look pretty.
In this assignment, we were given the opportunity produce a new brand for an event from scratch. It is definitely one of the projects that has changes my perception towards graphic design. It made me understand that graphic designer holds a more important role which is to solve problems through creative solutions rather than solely making designs look pretty.
Final Year Project:
Checkinwithlove campaign
Checkinwithlove is a social media awareness campaign to help reprogram the mindset of adolescent females to look at the other side of love, and to help reassuring their body image issues. Throughout this project, I have had the opportunity to lend a helping hand by developing a healthier body image positively to assist the females’ adolescent in finding a sense of meaning and goal in life.
The Problem:
The emphasis on physical attractiveness in acquiring a romantic partner possesses the potential of developing body image dissatisfaction particularly amongst the adolescent females. This will lead to the risk of engaging in unhealthy eating behaviors and has adverse effect on their mental health.
The Mission:
The findings obtained in the topic research have illustrates the importance to establish an awareness campaign to reprogram their mindset to look at the other side of love and to help reassuring their body image issues.
The Execution:
Instagram is employed as the primary platform during the campaign. The campaign has created an affirmation card deck, launched and completed the 14 days self-love challenge, created a campaign animated video, website, and Instagram content posts.
The Outcome:
The campaign would act as a springboard to heighten awareness and bring warning signs of this issue to the adolescents females. Checkinwithlove visions to assist the adolescent females to achieve better mental and physical health resulting in an improved relationship with their loved ones as well as with food.
The Visuals of the Campaign
Primary colors
The primary color of the campaign consists of hot pink, dark blue, and beige. Dark blue is used as it is believed to soothe illnesses and treat pain, hot pink represents hope, femininity, and love, and beige will be mainly used as the background color to increase comfort yet promoting peace of mind.
Secondary colors
The secondary colors uses soft blue and soft beige to induce a calmer and soothing feeling to the target audience.
Final Outcome of the Campaign
Instagram posts
Affirmation Cards
