Event Branding
Bobamama, "mama approve healthy boba"
Event Branding
Bobamama, "mama approve healthy boba"
Event Branding
Bobamama, "mama approve healthy boba"
In this assignment, we were given the opportunity produce a new brand for an event from scratch. It is definitely one of the projects that has changes my perception towards graphic design. It made me understand that graphic designer holds a more important role which is to solve problems through creative solutions rather than solely making designs look pretty.
In this assignment, we were given the opportunity produce a new brand for an event from scratch. It is definitely one of the projects that has changes my perception towards graphic design. It made me understand that graphic designer holds a more important role which is to solve problems through creative solutions rather than solely making designs look pretty.
In this assignment, we were given the opportunity produce a new brand for an event from scratch. It is definitely one of the projects that has changes my perception towards graphic design. It made me understand that graphic designer holds a more important role which is to solve problems through creative solutions rather than solely making designs look pretty.
Kedah State Branding:
The inclusion of sacred narratives in Kedah's branding
In this project, the state Kedah was selected to be rebranded with the purpose of promoting the states in Malaysia. The reasoning behind the choice was because Kedah is a resplendent state but is often not prioritized by the majority when it comes to traveling (exempting Pulau Langkawi).
The Problem:
Kedah had continuously been the nation’s second poorest state. It is believed that one of the contributing factors to the cause is due to the lack of state attractions provided to the consumers.
The Solution:
Kedah offers various hidden interesting folktales in which the locations are to be easily discovered and located within the state. Therefore, the inclusion of legendary tales holds great potential in advancing the tourism industry as it could arouse the impression and perception of tourists, thus strengthening the authenticity of a place’s elements.
The Execution:
A new brand identity was launched in relation to the concept proposed. Three posters were produced which highlighted three of the most interesting sacred narratives which can be found at the attractions. The design and concept of the marketing collaterals also revolved around the sacred narratives in Kedah.
The Outcome:
When the connection between scared narratives and the place are identified by the tourists, it increases their awareness and gratitude, thus implementing the place's uniqueness in their state of mind. Therefore, an enjoyable experience with optimistic sentiments and elated reminiscences are significant predictors of intention to advocate the places they visit their close friends or family to visit there.
The process
Logo Selection:
Since the concept of the branding revolves around uncovering hidden gems in Kedah, thus all the logo sketches are intended to bring that message. In all the letter K, there are various hidden elements related to the myths and legends which resemble each places in Kedah. The final logo with a black circle was chosen as the edges of the letter K are flowy that suites the mythological feels of the brand.
Logo Color Selection:
Initially, the colors: red, green, yellow have been chosen as the logo of Kedah to represent the resplendent state, However, the colors when mixed does not perfectly complement each other and is lack of the mysterious, magical feeling. Therefore, the final logo selected is a maroon brown as the base color with a few complimentary gradient colors.
Creating visual elements
The visual elements are specially designed following each myth and legend that can be found in Kedah.
Final Outcome of Kedah State Branding
